The analogy is well-worn: Give a person a fish and you feed them a day; Teach them to fish and you feed them a lifetime; and continuing the trajectory via such organizations as Outreach International: give them organizing abilities and you have an ongoing fishing community. It is marvelous to see such transformations taking place, many of them cited on this blog.
But I want to follow this analogy one step further. If that fishing community starts finding that there are less fish to catch, then what? (This is not hypothetical; for example, see: Dwindling Tuna Catch Hits Local Livelihoods In Philippines).
The first step would be to identify the source of the problem. For example, it could be due to: toxic chemicals being dumped into the waters; a consequence of deforestation; overfishing; climate change and thus changed water temperatures.
Enter the role of advocacy. Advocacy is always an admission of failure – a failure of the current dynamics and structures to adequately support basic levels of well-being. But it is also an opportunity to find openings that might alter the terrain for the better. Part of the ‘capacity-building’ aspect of international development deals with organizing individuals into a community who can then address the larger issues.
My point is that the global nature of some problems and the perversely skewed nature of the power relationship make it almost impossible for local communities to overcome some of the obstacles. For example, there was a small village in India, composed primarily of Dalit, whose aquifers were being depleted by a nearby bottling plant. The people took all the right steps – petitions to local government and the company, then to the national government, then escalating to {non-violent} protests, etc. But nothing changed until an organization in the West caught wind of it, and organized an email campaign targeted at the parent company, Coca-Cola. Soon after, the situation began to be rectified. This example does not imply the “West” is the advocacy saviour; only that in this case the U.S. has more sophisticated web tools (though that has been balancing out), and it is a market that Coca-Cola wants to ensure its brand remains secure.